Case Study: Onboarding Users into the New Cheezburger iOS and Android Apps
While at Cheezburger, I led the team responsible for the desktop, iOS and Android products. We created a brand new app, from inception to launch. The launch of the Cheezburger app earned us a spot in the "Best New Apps" category and over 50,000 new installs (Dec.2014).
The foundation that was first built for iOS was then used as a starting point for the Cheezburger Android App (launched Mar.2015); a wonderful example of Google Material Design.
During the Beta and launch of the new app, we identified some issues that needed to be improved upon, here was our process:
DISCOVER:
Recognized problems we were solving for:
Users feel overwhelmed when landing within the app
Unsure what they should do first
Expending too much effort to simply see their favorite content
Validated problem set with interviews of current customers
Revisited Personas, Customer Journey and Empathy Map
Competitive Analysis of other humor/content apps...how do they handle onboarding?
DEFINE:
Evaluated Business Requirements
Addition of new in-line native advertisements and multi column view to allow for more ads (and more content views)
Evaluated Tech Requirements and Limitations
Established metrics to show success: in-app survey, app reviews, tracking new sign-ups, feed customization, depth of content exploration
IDEATE, TEST, PROTOTYPE:
Designed a multi-pronged approach that would handhold, train, lead, declutter and prioritize features to provide most value to the users
Created rough wireframes which led to medium fidelity mockups for testing
Used mockups within Flinto to test clickable prototypes
Refined interactions based on results from testing
BUILD & DEPLOY:
Delivered Interaction Specs, design assets, & redlines for development
Worked with engineering to implement, prepare for launch
MEASURE:
Examined our success metrics (in-app survey, app reviews, tracking new sign-ups, feed customization, depth of content exploration)