Alexi Maczka

I’ve led the Design of many product groups over the years and understand what it takes to create user-friendly consumer facing experiences. Specializing in app and mobile design, the products I’ve shipped while at Amazon, Time Inc, Meredith Publishing, WhitePages, and Cheezburger have all improved the overall user experience, earned top rankings, and 5 star reviews.

I often feel like a detective with the number of questions I ask while designing user-centric solutions. I start by asking “What is the problem we are trying to solve?” - I ask “Why?” and then I ask it again (and again).

As I work through this discovery phase, I start to consider how the proposed solutions will align with Product, Engineering, Marketing and Business requirements. It’s a fun puzzle to solve and, best of all - when done well - the big winner is you (the consumer/user).

There are many UX principles, design philosophies, guides, libraries and more that inform my work - here are some of my favorites - enjoy!

UX/UI Design Resources:

Dieter Rams and his Ten Principles of Design
Although focused on Product Design, the majority of principles are just as relevant when applied to UX/UI design; and who can deny the beautiful, minimalist work that Rams is famous for!

Nielsen Norman Group
Leaders in research-based UX, you’ll find many knowledge nuggets at the home of Don Norman (The Design of Everyday Things) and Jakob Nielsen (10 Usability Heuristics).

Google Material Design
One of the most robust, organized, and well-documented frameworks available online.

Apple Design Resources
Symbols, Sketch Libraries and everything Apple.

Airbnb Case Study
Interesting article about the Airbnb Design Language System

Spotify Design Blog
Insightful case studies and more

Sketch App Sources
Many free icons, Sketch UI kits, and more -

When I’m not working on Design, you’ll find me painting in my art studio.