July 20, 2010
 

Process4

May 11, 2010
 

Samples2
Slide_1c
I jumped at the opportunity to redesign a Top 50 US Online Property with more than 30 million monthly visitors.  This year-long effort has resulted in substantial usability improvements and a 15% drop in homepage bounce rate.

My Contribution:  creative vision, UX design, management of a Senior Designer and Marketing Designer.

May 10, 2010
 

Slide2c

To help users more easily transition to the new WhitePages interface, we implemented a "What's New" page that showcased the most notable changes and explained new features.

My Contribution:  creation and delivery of wireframes, high fidelity mocks, and all graphic assets.

May 9, 2010
 

Slide_3
The Listing Details page was redesigned to better meet the needs of the users; overall visual alignment was improved, tools were consolidated, white space added, icons were standardized; then everything was user tested and adapted even further.

My Contribution:  All stages of UX design - from competitive research to ideation to wireframes to high fidelity mocks to delivery of redline specs and graphic assets.

May 7, 2010
 

Slide_4
To accompany the very successful launch of the free WhitePages iPhone App (it holds a Top 10 spot in the Reference Category), various marketing and product pages were created.

My Contribution:  UX design - including extensive research of the most successful sign-up/ landing page design patterns; following my less is more philosophy,  I created this very successful, refined design which I then applied to other landing pages in order to improve performance and usability across the board.

May 6, 2010
 

Slide5
Another full site redesign, the goal of this project was to modernize the overall look of W3Data while improving usability by pushing the most important features to the homepage where they could more easily be utilized.

My Contribution:  Creative vision/ branding and all stages of UX design with the addition of copywriting.

May 4, 2010
 

Slide6
This J.H. Terry Gallery project included the creation of a fully functioning ecommerce website in addition to branding and photography.  The website was created from the ground up, built on top of a robust CMS platform that was fully customized for the client.

My Contribution:  Creative direction, branding, UX Design, project management, management of small development team and implementation.

May 3, 2010
 

Slide7
Another Asian Art Gallery project which included the creation of an easy-to-update website built on top of a robust CMS platform that was fully customized for the client.

My Contribution:  UX Design, project management, management of small development team and implementation.

May 2, 2010
 

Slide8
This client requested a full identity package; including the creation of the brand/logo, a website, business cards and postcards announcing the grand opening of their online shop.

My Contribution:  Creative direction, branding, UX Design, project management, management of small development team and implementation.

May 1, 2010
 

Slide9
A small sample of logo/card/pin designs ranging from pro bono work for a local non-profit to freelance to personal projects and blogs.

My Contribution:  creative vision, design and delivery.